Post by account_disabled on Jan 17, 2024 3:40:34 GMT
AdChoices is implemented with a small icon in the top right corner of ads, which looks like this What is AdChoices? AdChoices Example Users can click the triangle icon to learn more about the reason for the ad and to learn how to opt out of interestbased advertising. From a marketer's perspective, AdChoices helps you improve your users' experience. It gives users more control, as they can visit YourSiteAdChoices to turn off behavioral advertising from a whole host of companies. Note If you see a lot of AdChoices ads, including popups or very intrusive ads, this may be because you have inadvertently installed some "adware" on your computer. You can find information about this, and how to deal with it, here.
What is interestbased advertising? Interestbased C Level Contact List advertising, where ads are tailored to probably a user's interests, might seem similar to remarketing and retargeting. While you could very well use both types of advertising in your business, they are slightly different Interestbased advertising looks at people's browsing behavior on many different sites to target them with related ads. For example, if they read about "gardening," they might see ads for gardening tools from a completely different website they've never visited before. Remarketing or retargeting shows an ad to people who have visited a particular website, or even a specific page on that site. It doesn't matter what they have indicated about their interests through their browsing behavior.
YourAdChoices Control What is AdChoices? Screenshot from YourAdChoices.com If you are running interestbased ads that target users based on their behavior, then you should definitely use AdChoices. It is an agreed upon, industrydriven standard that helps make the Internet a better place for everyone. If you don't use ads that target users based on their past browsing behavior, then AdChoices doesn't apply to you. However, you may want to at least consider the benefits of this type of marketing, as it allows you to target people with ads that are more likely to interest them. How do I use AdChoices? If you create and run your own ads, and comply with the AdChoice requirements for publishers, then you can use Quantcast to set the AdChoice icon on your website.
What is interestbased advertising? Interestbased C Level Contact List advertising, where ads are tailored to probably a user's interests, might seem similar to remarketing and retargeting. While you could very well use both types of advertising in your business, they are slightly different Interestbased advertising looks at people's browsing behavior on many different sites to target them with related ads. For example, if they read about "gardening," they might see ads for gardening tools from a completely different website they've never visited before. Remarketing or retargeting shows an ad to people who have visited a particular website, or even a specific page on that site. It doesn't matter what they have indicated about their interests through their browsing behavior.
YourAdChoices Control What is AdChoices? Screenshot from YourAdChoices.com If you are running interestbased ads that target users based on their behavior, then you should definitely use AdChoices. It is an agreed upon, industrydriven standard that helps make the Internet a better place for everyone. If you don't use ads that target users based on their past browsing behavior, then AdChoices doesn't apply to you. However, you may want to at least consider the benefits of this type of marketing, as it allows you to target people with ads that are more likely to interest them. How do I use AdChoices? If you create and run your own ads, and comply with the AdChoice requirements for publishers, then you can use Quantcast to set the AdChoice icon on your website.