Post by account_disabled on Dec 23, 2023 10:38:15 GMT
Initiative has been chosen by MG Motors as its new media agency. With the arrival of MG Motors to the Spanish market, the IPG Mediabrands group agency will be in charge of managing its investment in offline and online marketing , generating awareness and purchase intention on the part of the consumer. MG Motors , a native electric brand specialized in plug-in vehicles - the only guarantee that it is an eco-friendly product -, has as its main objective to work for a future that combines cutting-edge technology and design for all those who love driving. This business vision that the automobile company shares with Initiative, innovation and agility being one of the fundamental pillars of its DNA, has been key to the designation of the account.
For Jose Antonio Galve, Marketing and PR Director of MG Iberia , “ this is a truly exciting agreement, which will help us increase our brand awareness Phone Number List in Spain and strengthen the company's position as a leader in the electric car industry at a global level.” international. Initiative impressed us with its creative work for the launch of the ZS EV model, which was reinforced with innovative ideas and strategic thinking. Additionally, the agency understands our desire to be a challenging and exciting brand, and we are looking forward to seeing how the team brings this concept to life .” Beatriz Balaguer, Business Client Director of Initiative , stated that “ accompanying MG in this important moment is a huge opportunity for Initiative .
We are tremendously excited, proud and convinced that this partnership will last over time and, in a few years, we will remember our beginnings, together in the electric market in Spain. A booming market that was eagerly awaiting the democratization of the electric car .” The entry of MG Motors in Spain occurs in a social context in which consumers and authorities are favorable to sustainable mobility , even more so in a post-COVID-19 moment in which users are closer and more receptive to everything. what is linked to sustainability. An environment highly favorable to the launch of the new MG models, both the electric model (ZS) and the plug-in hybrid model (EHS), and for which Initiative has outlined a tailored strategy as it seeks to boost levels of brand awareness, showing the Spaniards of tomorrow that they are facing the best option in the automotive sector.
For Jose Antonio Galve, Marketing and PR Director of MG Iberia , “ this is a truly exciting agreement, which will help us increase our brand awareness Phone Number List in Spain and strengthen the company's position as a leader in the electric car industry at a global level.” international. Initiative impressed us with its creative work for the launch of the ZS EV model, which was reinforced with innovative ideas and strategic thinking. Additionally, the agency understands our desire to be a challenging and exciting brand, and we are looking forward to seeing how the team brings this concept to life .” Beatriz Balaguer, Business Client Director of Initiative , stated that “ accompanying MG in this important moment is a huge opportunity for Initiative .
We are tremendously excited, proud and convinced that this partnership will last over time and, in a few years, we will remember our beginnings, together in the electric market in Spain. A booming market that was eagerly awaiting the democratization of the electric car .” The entry of MG Motors in Spain occurs in a social context in which consumers and authorities are favorable to sustainable mobility , even more so in a post-COVID-19 moment in which users are closer and more receptive to everything. what is linked to sustainability. An environment highly favorable to the launch of the new MG models, both the electric model (ZS) and the plug-in hybrid model (EHS), and for which Initiative has outlined a tailored strategy as it seeks to boost levels of brand awareness, showing the Spaniards of tomorrow that they are facing the best option in the automotive sector.