Post by kmstfatema on Mar 6, 2024 3:38:21 GMT
Cookies: text files sent to the user's browser to ensure that their computer is memorized and therefore recognized at each new connection to the site 1 . What does this mean in practice? And how can you be sure that you are doing this correctly when managing a website? We talk about it in this article. Cookies are data saved on the user's device by websites during navigation, they allow information to be stored to be reused later (e.g. identification data and user preferences) and can be of different types: Session cookies : exist until the browser is closed Persistent cookies : they exist until an expiration date set within them, unless the user manually deletes them before Technical cookies : they are used to optimize the user experience (e.g. remembering the preferred browsing language or the products added to the cart) Profiling cookies : they allow you to monitor and classify users so as to be able to convey contents and services based on their behavior First-party cookies : generated by the site's server itself.
Third-party cookies : generated by servers other Germany Telegram Number Data than that of the site Examples of cookies are: the one linked to the eCommerce cart (technical cookie), the Google Analytics cookie (third-party cookie) and the Facebook pixel (third-party profiling cookie). Among other things, the latter also profiles based on specific events (e.g. people who have added to the cart). How can you find out what type of cookies a site uses? There are some extensions that allow cookie auditing. Through these it is therefore possible to verify all the cookies that are used by a website. The reference legislation The relevant issue in terms of cookies is linked to the issue of privacy.
For this reason the site must present 3 fundamental elements: An extended information (cookie policy) that explains how the site uses cookies A short information (cookie banner): in this case if the site uses profiling cookies it must also show a concise notice on all screens And finally consent because the site can write profiling cookies only after the user has explicitly expressed their consent But is the cookie banner always mandatory? The answer is no. For example, if the site only uses technical cookies it is not necessary to insert it. Furthermore, consent cannot be obtained by subterfuge. The European Data Protection Board (EDPB) has in fact given guidelines according to which the cookie banner must be invasive , must give the user the right to deny consent and any consent must be clear .
Third-party cookies : generated by servers other Germany Telegram Number Data than that of the site Examples of cookies are: the one linked to the eCommerce cart (technical cookie), the Google Analytics cookie (third-party cookie) and the Facebook pixel (third-party profiling cookie). Among other things, the latter also profiles based on specific events (e.g. people who have added to the cart). How can you find out what type of cookies a site uses? There are some extensions that allow cookie auditing. Through these it is therefore possible to verify all the cookies that are used by a website. The reference legislation The relevant issue in terms of cookies is linked to the issue of privacy.
For this reason the site must present 3 fundamental elements: An extended information (cookie policy) that explains how the site uses cookies A short information (cookie banner): in this case if the site uses profiling cookies it must also show a concise notice on all screens And finally consent because the site can write profiling cookies only after the user has explicitly expressed their consent But is the cookie banner always mandatory? The answer is no. For example, if the site only uses technical cookies it is not necessary to insert it. Furthermore, consent cannot be obtained by subterfuge. The European Data Protection Board (EDPB) has in fact given guidelines according to which the cookie banner must be invasive , must give the user the right to deny consent and any consent must be clear .