Post by akabborakabbor on Feb 28, 2024 11:12:32 GMT
As you well know, the more competition grows within a market, the greater the attention that companies must pay to their brand, ensuring that it is well seen, or rather well perceived, by the public. So we could define brand reputation as the consideration (positive attention) that your brand enjoys by virtue of its ability to satisfy the public's expectations over time. Furthermore, we will never tire of repeating that the brand is different from a simple brand. The brand is in fact an intangible whole made up of a combination of elements such as name, slogan, logo, history, values that are perceived and reworked by the public.
The weight of the Mercedes brand, to be clear, is not expressed in the visual element given by the very famous three-pointed star, but rather in the perception of luxury, exclusivity and elegance that the public links to that car manufacturer. The brand is not immutable, but it is increasingly measurable The weight of Chinese Student Phone Number List the brand varies over time, linked to the company's performance and its ability to keep up with the times. This applies both to companies born just a few years ago and to those with a very long history behind them.
Therefore, knowing how to build and maintain a good brand reputation represents a fundamental action within corporate communication strategies, an essential way to differentiate yourself from competitors. With the development of Digital Marketing and related monitoring tools, brand reputation is increasingly moving online . It thus becomes increasingly clear what people think about a brand. Brand reputation Online brand reputation is, in practice, the sum deriving from everything that is said regarding a product or a company, summarizing the widespread opinion among the various audiences.
The weight of the Mercedes brand, to be clear, is not expressed in the visual element given by the very famous three-pointed star, but rather in the perception of luxury, exclusivity and elegance that the public links to that car manufacturer. The brand is not immutable, but it is increasingly measurable The weight of Chinese Student Phone Number List the brand varies over time, linked to the company's performance and its ability to keep up with the times. This applies both to companies born just a few years ago and to those with a very long history behind them.
Therefore, knowing how to build and maintain a good brand reputation represents a fundamental action within corporate communication strategies, an essential way to differentiate yourself from competitors. With the development of Digital Marketing and related monitoring tools, brand reputation is increasingly moving online . It thus becomes increasingly clear what people think about a brand. Brand reputation Online brand reputation is, in practice, the sum deriving from everything that is said regarding a product or a company, summarizing the widespread opinion among the various audiences.